It was Pawan Kalyan who almost started endorsing big firms in Tollywood. After him, others like Ram Charan, Allu Arjun, Maheshbabu, Nagarjuna and NTR too started endorsing the products.
However, Pawan Kalyan stopped endorsing products and concentrated more on the films. The latest buzz is that discussions are on between AirTel and Pawan Kalyan over the endorsement of AirTel 3G services.
Already Maheshbabu is endorsing Idea 3G product and hence the AirTel people were in touch with Pawan Kalyan.
As of now, Ram Charan is endorsing the AirTel products in Andhra Pradesh. If everything goes smooth, Pawan Kalyan may endorse AirTel 3G product in the state.