Chiranjeevi's son and actor Ramcharan revealed the details about the award ceremony. Since he is also one of the brand ambassador of Idea Cellular which is sponsoring the event, he was present at the press conference of Filmfare award ceremony.
Ramcharan recalled that his dad Chiranjeevi won Filmfare awards eight times in his career and that he won two Filmfare awards so far. He expressed happiness over his movie 'Orange' being nominated in the 'best music' category for Filmfare this time.
"Filmfare awards are being given since the past 58 years. Since they are credible awards unlike many, Filmfare retains its importance this time. Filmfare South award ceremony will be held at Hyderabad on July 2nd. We will all be there to witness the ceremony. Dasari Narayana Rao said that heroes are not attending the award ceremonies offlate and I think it is a wrong statement." Ramcharan said at the press conference.
Filmfare recieved about 500 entries for the awards while 55 of them have got nominated.
Source: http://www.indiaglitz.com/channels/telugu/article/67576.html
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